Context

People quote each other out of context sometimes. For campaigning politicians it's a pervasive tactic. This crosses party lines and national borders. The usual response is to complain and provide the full context, which is then ignored by supporters of the first politician, while they simultaneously complain "Your guy did it too... and worse!"

Which is why I thought the recent back-and-forth over Obama's "You didn't build that" was really interesting.

That line was part of a speech by the President in Roanoke on 13 July. "If you've got a business, you didn't build that -- somebody else made that happen." Opponents jumped on it -- Obama telling the Wright brothers "You didn't built that", "That Nobel prize, you didn't earn that", the most interesting man in the world saying "I don't always build it myself, but when I do, Obama says others made it happen", etc.

Obama supporters and staff objected, saying the quote had been taken out of context. Eventually, the President himself responded with the following ad. Have a look. He says he's been taken out of context and proceeds to expand his argument, but he doesn't actually provide any more context.


FAIR went a step further, not just claiming lack of context but actually headlining a story "You Didn't Build That -- or Say It". But say it he did. And who was more than happy to provide the full context? The American Future Fund, a conservative non-profit.

The RNC got in on the act as well, here.

When your opponents are jumping to provide more of what you said, lack of context might not have your problem.